Clear formulas · Simple care
Skincare, reduced to three simple steps.
A gentle cleanser, a moisturiser that is just enough, and a few uninterrupted minutes. No stacked actives — only each step, done clearly.
Mainland China · France — online only
01
Full ingredient lists
Every ingredient and its role is printed on the product page, not hidden in small print.
02
Short formulas
No concept ingredients — only what cleansing, hydration and texture actually need.
03
Recyclable packaging
Glass bottles and paper cartons, sorted with your local recycling.
The collection
Three products. Enough for every day.
We did not build a ten-step routine. We kept the three steps you actually use, and published every formula in full.
The routine
Three minutes in the morning, three at night.
Care does not need to be long. Keeping these three steps steady matters more than switching products.
Suggested daily use only. This routine does not address any skin condition.
- 01
Step one · Cleanse
Gentle Cleanser
Wet face and hands with lukewarm water, take a coin-sized amount, massage briefly and rinse.
- 02
Step two · Hydrate
Softening Lotion
Press into the skin with your palms, avoid the eye area and let it absorb before moving on.
- 03
Step three · Moisturise
Daily Moisturiser
Take a pea-sized amount, smooth from the centre of the face outwards, layer again where skin feels dry.
What we believe
Less, but said more clearly.
Shelves are never short of options. What is rare is a bottle whose ingredient list you can finish — and understand why each line is there.
So Ceruva makes three products: cleanse, hydrate, moisturise. No added fragrance, no concept actives, no paragraphs of claims wrapped around a face wash.
“If an ingredient needs three paragraphs to explain, we would rather choose another one.”
01
Written plainly
Ingredients, texture, how to use and who it suits — stated item by item, without vague wording.
02
Made sparingly
Three products cover cleansing, hydration and moisturising. We do not invent new needs with new launches.
03
No overclaiming
We describe cleansing, hydration and texture only. No medical or treatment claims, ever.
Questions
Things you may want to know.
Is it suitable for sensitive skin?
Our formulas contain no added fragrance or alcohol and use a gentle base. Skin varies, so patch-test a small area behind the ear first; if discomfort occurs, stop using and consult a physician.
Do the products have a scent?
No fragrance is added. What you notice is the very faint natural scent of the raw materials, which fades quickly after opening.
Can I use them during pregnancy?
All three are everyday cleansing and moisturising products without added fragrance or alcohol. Pregnancy changes skin for many people, so please follow your doctor’s advice.
How can I buy?
For now, purchase interest is registered through the enquiry form on this site. We reply with available sizes, shipping regions and the next steps.
Do you have a physical store?
We sell online only. There is no physical store, and we do not sell through third-party resellers — please rely on this site for accurate information.
Enquiries
Not sure which one to start with?
Tell us about your routine, how your skin feels and where you are writing from. We will reply with a specific recommendation, not a product list.
Form only — we do not publish a phone number or email address.